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Whether an item is unwanted or defective, no business owner likes to see their product returned- but returns and return policies are fundamental to running a successful business. They are not only a chance to build a relationship with the customer, but also an opportunity to sell more! And while the return policy should be specific to an individual retailer and what products they offer, there are certain things every return policy should include to keep customers happy, and your business protected.
Return Policy
A return policy is a way for merchants to establish how they want customers to exchange or return unwanted items (plus it can help with preventing and disputing chargebacks). This policy can be thought of as an extension of customer service and therefore another chance to show clients you care!
· Return deadline: this establishes how many days a customer has after the original purchase date to return an item.
· Condition of product: some retailers require items to be unopened or in excellent condition for returns, while some businesses don’t care (or might offer services only).
· Information needed for return: which could include receipts, credit card statements, credit card used to pay, or any other proof of purchase that might be helpful.
· Where to return items: especially if you are an ecommerce business, specifying where a customer can return their product and who will pay for the shipping (if needed) is important to mention.
· Type of refund: refunds can range from store credit, to exchanges, or even full reimbursement options.
Returns shouldn’t be exhausting- in fact, keeping the return process as simple and transparent as possible is vital for business growth. If you’d like to learn how Align eCommerce can help keep your return process effortless, or for any of your other payment processing needs, contact us today!
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