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One of the most important things you can do for your business is to have a website but even more importantly, that webpage should be SEO-friendly. Confused? Don’t worry! We’ll explain what an SEO-friendly website is and why it is so important for your company. There are many benefits to utilizing this type of online presence and you should be taking advantage of them all.
What is a SEO-friendly website?
Just because your business has a webpage, doesn’t mean your page is SEO responsive. Basically, a SEO (search engine optimization) friendly website is exactly that-a webpage that is intended to be optimized for search engines, like Google, to find and highlight you. SEO is not typically done after a website has already launched, but instead is usually integrated at the web design stage and will be an ongoing process (a well-structured site will always rank higher on searches).
Beyond the initial site construction, making sure your actual content can be easily assessed and continually understood by search engines is also important! Here are some of the best ways to try and accomplish this:
• Quick loading webpages: slower websites will rank lower in the algorithm so be sure your load speed is fast.
• Optimized images: which can also help with load speed, but also, adding a searchable text under the image will allow the search engines to better understand what that picture is about.
• Internal linking: in addition to adding text to images, inserting internal linking throughout the website creates a more comprehensive outline of your content and that means enhanced recognition that makes for a more friendly SEO site.
• Original content: having unique and original content not only makes your website more interesting, but it also keeps it from being flagged for plagiarism and moving lower on the search list.
These are just a few examples of what can be done to help with the never-ending process of getting, and keeping, a website SEO-friendly.
Importance of SEO
It takes some effort to have a SEO-friendly website-so is it worth it? Well ultimately, the higher you rank, the greater chance you have of driving qualified leads, increased conversion rates, and a more recognizable brand. Plus, you’ll be saving money on advertising since your website will be driving its own traffic as a highly searched page. Oh, and not to mention the trust instilled in your business as a first page search ranking. An SEO-friendly website might not be necessary, but it is totally worth it!
If you’re looking for ways to advance your business, a SEO-friendly website could be perfect-from consumer trust to an overall increase in revenue, there’s so much to gain. And when
you’re ready to begin or improve your payment processing services, contact Align eCommerce, where we have the tools and technology to help!
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